During the SPARK Summit, I attended the “Hard-Core Media Literacy” workshop and the “Hey…Shorty” workshop on street harassment, both of which I found very insightful. In Hard-Core Media Literacy we looked at different ads and a music video and decoded how they sexualized girls and women. The reason that the media has such a big impact on us as a society is because the media knows how to sell to the public, entices us to want what they are selling. Even though they may be selling a product, they are also selling various subliminal messages to us through their ads.
The ads make us feel dissatisfied with how we are at the moment and therefore we buy into what the advertisers are selling. We hope that once we buy whatever they are selling that we will become more of what is glorified in the ad. However, since there is no way to become this glorified image, we go back again and buy more and more merchandise and take more advice from the money hungry media. It is a never-ending cycle, that for the most part people don’t even realize they are part of. This cycle must be broken in order to stop the sexualization of girls in the media.